We call it craft bread or artisan bread to flag up the craftsmanship that goes into making each loaf. A baker uses all their senses to make bread.
We watch the mixing process to make sure the dough absorbs the right amount of water.
During fermentation, we make sure it smells right and doesn't over/under proof.
Weighing and shaping's done by hand to ensure the seam (natural dough fold where it was cut) sits correctly.